Your full-service design partner

Brief

To design and deliver a high-impact creative system for the Global Sales Kick-Off at St. James’ Park, Newcastle, bringing together over 200 global sales professionals, leadership, and key partners in a unified, immersive experience.

The challenge

Move beyond a standard corporate event format to create a bold, emotive and cinematic environment. The key challenge was building a cohesive visual system that worked seamlessly across stage design, digital screens, presentations, and print,
all while maintaining clarity, consistency, and narrative impact across multiple touchpoints and technical constraints.

Move beyond a standard corporate event format to create a bold, emotive and cinematic environment. The key challenge was building a cohesive visual system that worked seamlessly across stage design, digital screens, presentations, and print, all while maintaining clarity, consistency, and narrative impact across multiple touchpoints and technical constraints.

Outcome

A fully integrated event world that felt unified, flexible, and immersive. A consistent visual language, typography system, and colour palette, inspired by Corpay's 3 pillars - the rise, the fire, the legacy. The result was a high-production experience that elevated engagement and reinforced a strong, memorable narrative throughout the event.

A fully integrated event world that felt unified, flexible, and immersive. A consistent visual language, typography system, and colour palette, inspired by Corpay's 3 pillars - the rise, the fire, the legacy. The result was a high-production experience that elevated engagement and reinforced a strong, memorable narrative throughout
the event.

Brief

To design and deliver a high-impact creative system for the Global Sales Kick-Off at St. James’ Park, Newcastle, bringing together over 200 global sales professionals, leadership, and key partners in a unified, immersive experience.

The challenge

Move beyond a standard corporate event format to create a bold, emotive and cinematic environment. The key challenge was building a cohesive visual system that worked seamlessly across stage design, digital screens, presentations, and print, all while maintaining clarity, consistency, and narrative impact across multiple touchpoints and technical constraints.

Outcome

A fully integrated event world that felt unified, flexible, and immersive. A consistent visual language, typography system, and colour palette, inspired by Corpay's 3 pillars - the rise, the fire, the legacy. The result was a high-production experience that elevated engagement and reinforced a strong, memorable narrative throughout the event.

Service

• Brand Identity
• Event Creative Direction
• Stage & Production Design
• Motion & Video Assets
• Presentation Systems
• Integrated Communications Suite
• Print & Signage

Deliverables

• Full Event Brand Identity System

• Stage & Environmental Design

• Motion Graphics & Video Content

• Presentation Deck System

Sector

Technology

Whilst at

The Alternative