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Brief

To refresh the brand identity for Great Oakley Brewery after 13 successful years in business, helping the brewery stand out in an increasingly competitive and fast-moving craft beer market.

To refresh the brand identity for Great Oakley Brewery after 13 successful years in business, helping the brewery stand out in an increasingly competitive and fast-moving
craft beer market.

The challenge

Modernise the brand without losing the heritage, recognition, and loyalty built with existing customers. The identity needed to appeal to a younger craft beer audience while retaining the quality, consistency, and character that defined the brewery.

Translate a highly technical industrial process into a visually engaging and accessible narrative. The design needed to communicate precision, strength, and innovation while reinforcing Bodycote’s position as a trusted partner within global manufacturing.

Outcome

I supported the rebrand by helping develop the refreshed logo identity, selected beer label designs, and the brewery website. The updated visual direction introduced a cleaner, more contemporary feel while staying rooted in the brewery’s
heritage and loyal customer base.

I supported the rebrand by helping develop the refreshed logo identity, selected beer
label designs, and the brewery website.
The updated visual direction introduced a cleaner, more contemporary feel while staying rooted in the brewery’s heritage and loyal customer base.

Service