Brief

To design an annual report that applied Weir’s updated brand identity while reinforcing the company’s positioning around the theme, “Mining technology for a sustainable future.”

To design an annual report that applied Weir’s updated brand identity while reinforcing the company’s positioning around the theme, “Mining technology for a sustainable future.”

To design an annual report that applied Weir’s updated brand identity while reinforcing the company’s positioning around the theme, “Mining technology for a sustainable future.”

The challenge

Create a report that balanced strong corporate storytelling with clarity, accessibility, and compliance requirements. The design needed to feel modern and engaging while maintaining consistency with Weir’s evolving visual identity and
simplifying complex information for stakeholders.

Create a report that balanced strong corporate storytelling with clarity, accessibility, and compliance requirements. The design needed to feel modern and engaging while maintaining consistency with Weir’s evolving visual identity and simplifying complex information for stakeholders.

Create a report that balanced strong corporate storytelling with clarity, accessibility, and compliance requirements. The design needed to feel modern and engaging while maintaining consistency with Weir’s evolving visual identity and simplifying complex information for stakeholders.

Outcome

The final report used a landscape format to introduce more dynamic, layered visuals and a clearer content structure. Built around Weir’s sustainability narrative, the design combined bold typography, corporate blue tones, accent colours, and subtle topographic detailing to create depth and cohesion. Clear signposting and integrated links to online content improved navigation, resulting in a more accessible and contemporary reporting experience.

The final report used a landscape format to introduce more dynamic, layered visuals and a clearer content structure. Built around Weir’s sustainability narrative, the design combined bold typography, corporate blue tones, accent colours, and subtle topographic detailing to create depth and cohesion. Clear signposting and integrated links to online content improved navigation, resulting in a more accessible and contemporary reporting experience.

The final report used a landscape format to introduce more dynamic, layered visuals and a clearer content structure. Built around Weir’s sustainability narrative, the design combined bold typography, corporate blue tones, accent colours, and subtle topographic detailing to create depth and cohesion. Clear signposting and integrated links to online content improved navigation, resulting in a more accessible and contemporary reporting experience.

Service

  • Concept development

  • Brand Application

  • Typography System

  • Data Visualisation

  • Print & Digital Design

  • Concept development

  • Brand Application

  • Typography System

  • Data Visualisation

  • Print & Digital Design

Deliverables

  • Annual Report Design

  • Print & Digital Report Assets

  • Annual Report Design

  • Print & Digital Report Assets

Sector

Engineering / Mining

Engineering / Mining

Whilst at

Radley Yeldar

Radley Yeldar